The climate crisis has become one of the defining challenges of our time, and Gen Z—those born between 1997 and 2012—are at the forefront of the fight for a sustainable future. While previous generations laid the groundwork for environmental activism, Gen Z is taking bold steps to address climate change. This article explores their unique role, the challenges they face, and how they are driving solutions.
Why Is Gen Z So Concerned About the Climate Crisis?
Gen Z has grown up in a world where the effects of climate change are increasingly visible, from rising temperatures to extreme weather events. According to a survey by the Pew Research Center, 76% of Gen Z adults believe that addressing climate change should be a top priority, compared to 63% of Baby Boomers.
This heightened awareness stems from growing up alongside global movements like Earth Day and increasingly dire scientific reports, such as those from the Intergovernmental Panel on Climate Change (IPCC).
How Gen Z Is Driving Climate Action
Social Media as a Tool for Activism
Social media platforms like Instagram, TikTok, and Twitter have become powerful tools for raising awareness. Influencers like Greta Thunberg and organizations like Fridays for Future use these platforms to mobilize millions of young people worldwide.
Through hashtags like #ClimateStrike and #ActOnClimate, Gen Z is amplifying its message and demanding accountability from corporations and governments.
Grassroots Movements and Protests
Gen Z has played a central role in organizing climate strikes and protests. In 2019, the Global Climate Strike drew over 7.6 million participants in 185 countries, marking one of the largest environmental protests in history. Youth-led groups like Sunrise Movement are also advocating for policies like the Green New Deal in the U.S.
Leading Sustainable Consumer Choices
Gen Z is holding brands accountable for their environmental impact. According to a study by First Insight, 62% of Gen Z prefer to buy from sustainable brands, compared to 54% of Millennials. They prioritize companies that are transparent about their carbon footprint and adopt eco-friendly practices.
Eco-Anxiety: A Unique Challenge for Gen Z
While Gen Z is driving climate action, they are also disproportionately affected by "eco-anxiety," a term describing chronic fear about environmental doom. A study published in The Lancet found that 59% of young people feel "very worried" about climate change, with many reporting that these concerns affect their daily lives.
Psychologists recommend strategies such as participating in activism and focusing on small, actionable changes to combat these feelings. Organizations like Climate Psychology Alliance offer resources for coping with eco-anxiety.
How You Can Support Gen Z’s Efforts
Gen Z is taking bold steps to address the climate crisis, but they can’t do it alone. Meaningful climate action requires collaboration across generations, with individuals, businesses, and policymakers all playing a role in creating a more sustainable future. By supporting their initiatives, advocating for systemic change, and making more environmentally responsible choices, we can help ensure their efforts lead to lasting impact. Here are some ways to contribute:
1
Amplify Their Voices
One of the most powerful ways to support Gen Z’s climate efforts is to amplify their message. Youth-led movements like Extinction Rebellion Youth, Fridays for Future, and Sunrise Movement are making waves, but they rely on intergenerational collaboration to gain traction. You can help by attending protests, sharing content on social media, signing petitions, and donating to organizations that fund grassroots environmental activism. Even simple actions, like engaging with and sharing their posts, can help spread awareness and build momentum for their cause.

2
Educate Yourself and Others.
Understanding climate science, sustainability practices, and policy changes is essential for making informed decisions. The United Nations’ ActNow Campaign provides accessible resources on reducing individual and collective carbon footprints, offering practical steps to minimize environmental impact. You can also share climate-related content with friends, family, and colleagues to increase awareness and encourage more people to take action. Hosting community discussions, book clubs, or movie screenings on environmental issues can further drive engagement and learning.

3
Advocate for Policy Change
While individual actions matter, systemic change is necessary to address the climate crisis on a global scale. Contacting local, state, and national policymakers to urge them to support renewable energy policies, carbon reduction initiatives, and stricter environmental regulations can drive meaningful progress. Resources like the Environmental Defense Fund (EDF) offer advocacy tools, templates for contacting legislators, and updates on key environmental policies. Engaging in public discussions, signing petitions, and voting for candidates who prioritize climate action can help push for the large-scale changes needed to protect the planet.

4
Reduce Your Own Carbon Footprint
Everyday choices contribute to the planet’s health, and small changes can have a big impact over time. Start by adopting eco-friendly habits like minimizing plastic use, reducing food waste, conserving water, and switching to renewable energy sources when possible. Opting for public transportation, biking, or walking instead of driving can cut down on emissions, while supporting brands that prioritize sustainability can encourage companies to adopt greener practices. Tools like the Carbon Footprint Calculator allow individuals to measure and track their environmental impact, making it easier to identify areas for improvement.

Moving Forward
Gen Z’s determination and innovation in addressing the climate crisis offer hope for a sustainable future. By supporting their efforts and making conscious changes in our own lives, we can collectively combat climate change and ensure a healthier planet for generations to come.
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